My journey into the world of fashion.

  • RideNdie4Fashion: Hi! Thank you for doing this interview today.
  • Nicole Christie: No problem! I am glad you are here at the opening of our new store.
  • RideNdie4Fashion: 1st question, Please explain the H&M brand for those who never shopped here before.
  • Nicole Christie:  I think the simplest way to explain is that its fashion and quality at the best price and design for all.  I mean we design everything we sell, we have designers in Stockholm who are working on all the collections for ladies, men, kids and teens. We also sell accessories and lingerie.  We do designer collaborations with high fashion designers like Versace and Jimmy Choo!  To sum up H&M, it is fashion for all. We focus on great fashion, quality, and design for all at great prices.
  • RideNdie4Fashion: Who is your main demographics or target consumers?
  • Nicole Christie:  H&M is a store where the entire family can shop.  Our main demographics is everyone: women, men, kids (newborn-up to age 14) and teens.
  • RideNdie4Fashion: Why did H&M choose this particular location in Willowbrook mall?
  • Nicole Christie: What is very important to H&M is location and foot traffic.  We will wait until we can find a really good location; it is based on a few factors like: business conditions, really good retail mix, foot traffic, location within the mall, and the demand.  As you can see, we have over 700 people waiting in line to get into the store.  This location also has the space that is needed for each of our departments.
  • RideNdie4Fashion: Well thank you for the interview.  Is there any thing else that you were like for our readers to know about H&M?
  • Nicole Christie: This store is a full concept store which means you can come here and get an outfit for the night, underwear, or stock up on your basics.  We have something for everyone! Willowbrook compared to Baybrook it is more north and west of the loop and so we are giving customers i this area access to our collections.  We will continue to do that.  We do not just want to open in big cities or flagships.  We want to bring our collections to everyone across the country. Today’s turnout speaks to the fact that people have been waiting for us.
  • RideNdie4Fashion: How many stores do you have worldwide?
  • Nicole Christie:  We have over 2500 worldwide and as of today 244 in the USA.
  • RideNdie4Fashion: Wow! Thank you so much!

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